Friday, May 14, 2010

Sketching on a Napkin

In the short period of time I worked for Tom Fowler, he instilled in me the importance of serving your clients. As much as you might want to scream and yell, the customer is the one who makes the final decisions and pays the bills. Nothing was ever impossible for Tom, and he believed you could create something good for your client no matter how tight the deadline.

That ethic served me and my clients well when I worked at Union Carbide as their Senior Designer. I would often have to create publications for employees on a very tight deadline.

I found this two color booklet created in 1994 to announce a new employee medical plan. I hate using clip art, and the booklet needed spot illustrations. I remember grabbing a felt tip pen and a napkin and sketching some quick, small images and then scanning them in at high resolution. I liked the feel of the images, the communications department was happy, and the employees got something more than just a booklet full of copy.

Never say never. Where there's a will there's a way. Don't give up the ship. I think you know what I mean. When we get pushed we can either give up or get creative. Be thankful for the people that push you to be and do your best.


Andrew Springman said...

I've seen whole website designs done with scanned paper drawings. There is something oddly attractive about it. Actually using a napkin brings it another step.

Anonymous said...

I remember when you did this!